Local SEO

🇬🇧 Dental Clinic · Edinburgh, UK

Client: Amelia James — Smile Edinburgh Dental

12 to 16 local keywords on page 1 in under four months.

An Edinburgh dental clinic that struggled to appear for local searches despite years in practice.

12–16
Local keywords ranked on page 1
55–65%
Increase in appointment calls
4 Months
Time to reach full results
Top 3
Map pack position for core terms

Where Smile Edinburgh Dental
Started.

Smile Edinburgh Dental had been practicing for over six years but relied almost entirely on word of mouth. Their website hadn't been updated in years, their Google Business Profile showed the wrong phone number in two directories, and they had no location-specific content. Amelia contacted Ranketra after noticing newer practices were consistently outranking them for searches like 'dentist Edinburgh' and 'teeth whitening near me.'

Business Smile Edinburgh Dental
Client Amelia James
Location 🇬🇧 Edinburgh, UK
Industry Dental Clinic
Service Local SEO
Timeline 3–4 months

Services Used

NAP Consistency Local Keyword Research Location-Based Landing Pages Hyper-Local Content Writing Local Schema Markup Review Response Management

The Approach,
Step by Step.

01

NAP Audit and Correction

We found the wrong phone number listed across four directories and corrected every instance, restoring citation consistency across the web.

02

Local Keyword Research

We mapped out the specific search terms Edinburgh patients use, including neighborhood names like Leith, Morningside, and Stockbridge.

03

Location Page Creation

We built individual landing pages for each area of Edinburgh the clinic serves, each with unique hyper-local content.

04

Local Schema Markup

We added full LocalBusiness and MedicalBusiness schema across the site to help Google understand the clinic's services and location precisely.

05

Review Management

We implemented a post-appointment review request flow and responded to all existing reviews professionally.

What Changed for
Smile Edinburgh Dental.

12–16
Local keywords ranked on page 1
55–65%
Increase in appointment calls
4 Months
Time to reach full results
Top 3
Map pack position for core terms

Our practice had been here for years but we were invisible online. Ranketra built our local presence properly and appointment inquiries have increased well over 50 percent. The results have been genuinely impressive.

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