An Edinburgh dental clinic that struggled to appear for local searches despite years in practice.
Smile Edinburgh Dental had been practicing for over six years but relied almost entirely on word of mouth. Their website hadn't been updated in years, their Google Business Profile showed the wrong phone number in two directories, and they had no location-specific content. Amelia contacted Ranketra after noticing newer practices were consistently outranking them for searches like 'dentist Edinburgh' and 'teeth whitening near me.'
Services Used
We found the wrong phone number listed across four directories and corrected every instance, restoring citation consistency across the web.
We mapped out the specific search terms Edinburgh patients use, including neighborhood names like Leith, Morningside, and Stockbridge.
We built individual landing pages for each area of Edinburgh the clinic serves, each with unique hyper-local content.
We added full LocalBusiness and MedicalBusiness schema across the site to help Google understand the clinic's services and location precisely.
We implemented a post-appointment review request flow and responded to all existing reviews professionally.
Our practice had been here for years but we were invisible online. Ranketra built our local presence properly and appointment inquiries have increased well over 50 percent. The results have been genuinely impressive.
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