A Milan B2B consultancy that needed credibility signals to compete for high-value search terms.
Nexoria Consulting provided operations management services to mid-size Italian and European businesses. Sofia had invested in excellent thought leadership content, but the domain had almost no backlinks and a DR of just 7. They were trying to rank for competitive B2B terms against established consultancies with strong international link profiles. Without authority behind the content, nothing moved.
Services Used
We compared Nexoria's link profile against the three firms ranking on page 1 for their target keywords and built a plan to close the gap systematically.
We secured placements on B2B, operations, and business strategy publications with real readership among Nexoria's target audience.
We identified a relevant Wikipedia article about operations management methodology where Nexoria's published research qualified as a legitimate citation source.
A major client win gave us the basis for a press release that earned coverage from Italian and European business media sites.
We built genuine presence in B2B LinkedIn groups and industry forums, sharing insights and earning contextual links.
We had great content but no authority behind it. Ranketra built the right links, including a Wikipedia citation we had never thought was possible for us, and two of our most important keywords are now on page 1. Worth every cent.
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